It isn’t a secret that we live in a consumerist culture. We are ravenous when it comes to acquiring. Perhaps on some levels, we don’t even care what we are consuming as long as it is “new.” But this appetite is anything but new, it’s been years in the making, and carefully crafted by companies who want your time and your money. The world around us is curated to make us desire more. Commercials, billboards, storefronts, Instagram #ad #sponsored posts, YouTube fashion bloggers hauling the latest and greatest clothing items, all of these things bombard us daily, and a lot of the time we don’t even notice. It’s become second nature to walk around in a snow globe of advertising. While the companies producing these adverts are staying warm with all of our hard-earned money, we are left out in the cold, penniless, and still feeling inadequate. This isn’t about pointing fingers, or us versus them, it’s about looking at ourselves and our habits and trying to understand why it’s so easy to get caught up in the storm. According to Red Crow Marketing Inc. the average American encounters up to 4,000 advertisements a day, and that figure is from 2015. There is a such thing as retail therapy. Numerous psychological studies have been conducted and found direct correlations in shopping and mood. It is common to want new thing when we are feeling depressed, or to want to splurge when we get good news. But just because these actions are common, they are not necessarily healthy. In my opinion, shopping in order to suppress or prolong feelings is detrimental to our physical and mental health.
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Lindsey. 26. Writer. Pun Maker. Stargazer.
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December 2018
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